The Grandparent

The engaged grandparent stage - 65-75 yrs old

1. Highest potential impact on family, especially grandkids

2. Automatically starts Medicare, $100/month now or $60k/yr 10 yrs from now - your choice?

3. Able to actively engage in creating their legacy for their family and community- massive untapped economic and social resource

4. Grandparents control about 2/3rds of the nations wealth - they are trying to pass that along responsibly

5. Carry on their mission of making America great

This is the greatest investment in family health and cutting the budget that can be made, and with Medicare funds that the grandparent has already paid into the system over his or her career.

On average grandparents, by the time they turn 65 have already contributed about $80k to Medicare. Taking $1200/yr out of that when a senior turns 65 to help them be healthier and well, to help them be better connected to their family and community, and to enhance their legacy on all fronts - this is the smartest and best use of Medicare funds to deliver good health, wellness, and economic impact this country has ever seen.

The baby boomers led the charge in making America great and they've still got some gas in the tank to keep things on track!

There are about 61 million seniors over the age of 65. About 70% of them are projected to need very expensive long term care at some point. The heroic family and legacy platform can delay that and in some cases eliminate those costs entirely, resulting in massive cost and social savings - for just $1200/yr!

If we work with 10 million grandparents and their families and save an average of 4 yrs of extended care and avoid 4 hospital visits, then that's a savings of $300k. For 10m families, that's $3 trillion in savings!

The community that surrounds the senior:

1. The grandkids

2. The kids

3. Schools - k-12 and post secondary

4. First Responders

5. Healthcare

6. Lions club

7. Other non-profits

8. The business community

9. Community leaders

What is hidden amongst our seniors and their family - what do we get when we get their attention:

1. Data - the family is doing things every day that can become a part of the behavioral database which serves them better

2. Access - this is an area that the healthcare players like the mayo clinic don't have - rural and family connection. Kids, parents, grandparents and all surrounding parties

3. Economic power - baby boomers control about 2/3 of the wealth in the country - and they need to pass this along to the upcoming generations

4. Social and economic training - grandparents can teach the grandkids in ways they will experience nowhere else

5. Legacy - this is what is front of mind for the grandparents and they have the experience and resources to deliver

6. Teachable - seniors are in a position to be taught by the upcoming generation

7. Connection - grandparents are so excited about connecting with grandkids and will do pretty well anything to build that

8. Costs - seniors are where the root of excessive Healthcare lies

9. Chronic disease - where the solution to the chronic disease crisis lies - in the family, led by the grandparent

10. Attention - the last mile to the senior and their family is where attention is won or lost

Grandparents think a lot about legacy...

They want connection to their family - and specifically to their grandkids.

Unfortunately, their family and grandkids are being distracted from spending time with them.

We get the attention of the grandparents, family, and especially the grandkids, and bring them into a daily interaction where the grandkids and grandparents develop a bond that grows with each day of learning and passing along skills and developing a legacy.

The grandkids and parents become "caregivers" in the best sense and become a critical part of that grandparent's daily life and final years.

The Heroic Legacy platform leverages the best of technology (think Amazon), the best systems that get the attention of the family members (think Mr Beast), and the power of the family.

We cross the chasm that technology has created between grandparents and their grandkids, and use it to bring the grandkids and parents into the grandparents life, and become a connection to the other parties in the community (first responders, schools, hospitals and community orgs) that take on more responsibility for that grandparent as they get older.

Its a continuous and gradual escalation of care that not only saves healthcare costs, but benefits the family and community from the legacy of the grandparent.

There is a significant increase in social and economic value, as well as a significant decrease in healthcare costs.